Featured work

Growth, case by case.

Brand strategy, discoverability and paid media across D2C and platform brands.

01

Nuvie

D2C PROTEIN AND WELLNESS BRAND

Cold outreached the founder and worked as a part time freelancer for about 10 days on growth strategy; helped to fix website and product page issues, advised on packaging and surface design, built a content strategy for social platforms, and worked on AI citations, backlinks, AEO and GEO to improve discoverability. The work led the founder to do a full rebrand.

Website & PDP fixesContent strategyAEO / GEO
Nuvie Deck
02

FitFeast

D2C PROTEIN BRAND, SHARK TANK INDIA FEATURED 

Made a complete growth strategy and things the brand needs to fix. Covering website and product page issues, UX, Instagram and YouTube.

Website UXContent strategySocial
FitFeast Audit Deck
03

Chitralai

AI FACE RECOGNITION EVENT PHOTO PLATFORM

Currently working with the team on a complete growth and content strategy, and writing blog content for their website.

Growth strategyContentBlog

Projects

Built to learn, built to ship.

04

Core Essentials

BITSoM x Masai capstone

Applied coursework to build a full D2C brand from scratch: product, SKUs, website and go to market strategy; including SEO strategy through audits and keyword research, Google and Meta ad campaigns, and social strategy across Facebook, Instagram, WhatsApp, YouTube and LinkedIn.

Core Essentials Deck
05

Snabbit

SELF ASSIGNMENT

Built a Google Ads Search campaign and a Meta Ads Reel script for a home cleaning and household services brand.

Snabbit Assignment
NuvieFitFeastChitralaiCore EssentialsSnabbitNuvieFitFeastChitralaiCore EssentialsSnabbit